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Fire out of the circle! Qinhuangdao this intangible heritage food red to the international

Aug 12, 2024

On April 8, the Beijing Winter Olympic and Paralympic Games summary ceremony was held at the Great Hall of the People in Beijing. "Chinese New Year flavor, fragrant bean bag" one of the protagonists of the Winter Olympic food and sports athletes' stories, has attracted a lot of attention. As everyone knows, this cross-border online red food bean bag is produced by the company of Zhang Quanli, our non-genetic inheritor in Qinhuangdao!


Through the window of the Beijing Winter Olympics, the world can see the profound accumulation of more than 5,000 years of civilization and the rapid development of contemporary China. During the Beijing Winter Olympic Games, bean buns became the favorite food of many foreign athletes, and the athletes also felt the charm of Chinese food culture while competing on the field.
Gao Xuemui, deputy director of the food and beverage department of the Olympic Village Department of the Beijing Winter Olympic Organizing Committee, said: The popularity of bean buns is unexpected, the reason why bean buns are included in the menu, on the one hand, it is one of the representatives of traditional Chinese food so that athletes around the world can understand China's traditional food culture; On the other hand, sweetened pasta has a wider audience. It can be seen that Doubao has become a messenger of traditional Chinese culture and a bridge to show the style of the nation.


A few days ago, Shuanghe Sheng Ecological Agricultural Products Co., Ltd. also received a letter of thanks from the Zhangjiakou Winter Olympic Village (Winter Paralympic Village) operation team of the Beijing 2022 Winter Olympic and Paralympic Organizing Committee. The letter said that thanks to Qinglong Manchu Autonomous County Shuanghe Sheng Ecological Agricultural Products Co., Ltd. research and development of sticky bean bag series products, after the improvement of the bean bag meal presented in the main restaurant of the Winter Olympic Village, won the love and praise of athletes from all over the world, become one of the Winter Olympic Games across the international network red food, made a positive contribution to the success of the Winter Olympic Games.


Shuanghesheng Ecological Agricultural Products Co., Ltd. was registered in 2013 by two brothers, farmer entrepreneurs Zhang Shengli and Zhang Quanli. The company's most famous product is not the popular red bean bun, but the Qinglong sticky bean bun, which was rated as an intangible cultural heritage by the Qinhuangdao Tourism, Culture, Radio and Television Bureau in 2009.


Green dragon sticky bean bag is a traditional Manchu food, with coarse grain fine as the essence of production, in 2013, Shuanghe Sheng Ecological Agricultural Products Co., Ltd. began large-scale production of green dragon sticky bean bag, and registered the trademark "in the banner".


In 2014, Zhang Quanli, the legal person of Shuanghesheng Company, was named the inheritor of the intangible cultural heritage of "Green Dragon Sticky Bean Bag", and the factory was identified as "Manchu traditional food Industry Demonstration Park" by Qinhuangdao and County Manchu Cultural Research Association.


An authentic regional and national food, without any advertising, by word of mouth out of Hebei to the whole country: In 2016, Longwangmiao Township of Qinglong Manchu Autonomous County was named the "Town of China's sticky bean Buns" by the Chinese Food Culture Research Society of the Ministry of Culture, and Shuanghesheng Ecological Agricultural Products Co., Ltd. of Qinglong Manchu Autonomous County was named the "Leading enterprise of China's sticky bean buns" and the executive director unit. In 2017, "in the banner" sticky bean bag was rated as "Hebei Name point". In 2019, it was announced by the People's Government of Hebei Province and issued by the Department of Culture and Tourism of Hebei Province as provincial intangible cultural Heritage and Manchu sticky bean bag making skills. In the same year, Hebei Province Business Federation and China Business Newspaper issued the honorary title of "Hebei Time-honored".


In the selection and promotion of outstanding practice cases of intangible cultural heritage in Hebei Province jointly carried out by the Intangible Cultural Heritage Protection Center of Hebei Province and Hebei News Network in 2021, Zhang Quanli, general manager and non-genetic inheritor of Shuanghesheng Ecological Agricultural Products Co., LTD., Qinglong Manchu Autonomous County, was named "Leader of intangible cultural Heritage to help rural revitalization".

 

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